Brand kit
The brand kit puts your company's identity on stakeholder exports — name, logos, three brand colors, footer, and a confidentiality label. It is a Pro feature.
What it does
The brand kit holds: a company name, two logos (square and wide), three colors (primary plus two secondary), footer text, and a confidentiality label. When it is set and you are on Pro, your PowerPoint, PDF, PNG, and SVG stakeholder exports use it.
- Colors. Your primary and two secondary colors paint the accent bar at the top of every page and the neutral summary cards (Items, Workstreams, Now / Next / Later). Status colors — Blocked red, At risk amber, Decisions purple, and the nine item statuses — stay fixed on purpose, so the roadmap keeps its meaning at a glance.
- Logos. Upload a square logo and a wide logo. The square logo sits on the cover; the wide logo (your wordmark) sits in the header of every slide. Each is scaled to fit its space without being stretched, and if you upload only one, it is used in both places.
- Footer and confidentiality label appear on every page.
Without a brand kit, exports use the default Roadmap Flow styling. Nothing breaks; the exports are simply unbranded.
When to use it
- For exports that go to executives, customers, or anyone outside your team.
- When shared decks need a confidentiality label.
When not to use it
- For internal working exports, where branding adds nothing.
- As a design tool. The brand kit applies an identity; it does not restyle the roadmap layout.
3-minute flow
- Open the Config tab and find Logo and branding.
- Enter your company name. Upload a square logo and a wide wordmark.
- Set your primary and two secondary colors.
- Add footer text and a confidentiality label if you need them.
- Run a stakeholder export from Share — it now carries your branding.
Best use cases
- An externally shared roadmap deck.
- A board or leadership PDF that should look like a company document.
- Marking a roadmap export as confidential.
Common mistakes
- A low-resolution logo that looks rough when scaled up on a cover slide.
- Uploading a wide wordmark into the square slot — it will fit, but a square icon reads better on the cover. Use the wide slot for wordmarks.
- A primary color with poor contrast against export text.
- Expecting branded exports on the Free plan — the brand kit is Pro.
Related guide pages
Availability
Pro. Free users see the brand kit as a locked Pro feature, and their exports use the default Roadmap Flow styling.